Develop a Successful HR Communication Strategy

December 11, 2023

HR communication is vital to the successful management of any organization. Whether you are updating employees on new policies, gathering feedback on employee satisfaction, or providing critical information on how to prepare for an extreme weather event, effective communication is fundamental to business operations.


Developing an effective HR communication strategy will enable you to communicate successfully with employees and all internal stakeholders, linking your communication to the organization’s strategic plan and boosting its brand as an employer.


Contents
What is HR communication?

Why is HR communication important for the organization?
The 4 types of communication
How to build an effective communication strategy with the HR Communication Model Canvas
[Free download] HR Communication Model Canvas



What is HR communication?

Communication is the foundation of all human relationships. In the workplace, it facilitates the exchange of information and knowledge. It’s essential for individual and team success and enables workers to develop strong relationships and establish themselves as collaborative team members who want to help the organization reach its objectives.

The HR department is responsible for not only hiring the right employees, but also ensuring they are equipped to perform their jobs properly. HR communication plays a key role in getting this right.

Organizations rely on HR professionals to communicate important information and policy changes to employees. Effective communication can increase productivity, leading to a more engaged and productive workforce.

HR communication is a two-way process that involves information being sent from HR to employees and from employees up to HR. Employees who feel their voice is heard are 4.6 times more likely to be empowered to perform their best work; a 5% increase in employee engagement can lead to a 3% jump in revenue.


Why is HR communication important for the organization?

People’s expectations of their employers have changed since the pandemic. Today, HR professionals play the central role in employee experience, providing a vital connection between leadership and staff. Internal communication has a powerful impact on employee engagement, organizational culture, and productivity. Simply put, employees want to hear from you.


Let’s look at some of the key benefits of effective HR communication:

Improved engagement

Forbes defines employee engagement as the emotional commitment the employee has to the organization and its goals. Engaged employees care about their work and their company. 

Gallup’s State of the Global Workplace Report reveals that disengaged workers cost the global economy an astonishing $7.8 trillion in lost productivity, while engaged teams show 24% to 59% less staff turnover, 21% greater profitability, 17% higher productivity, and 41% less absenteeism.


Increased productivity

McKinsey study on the future of remote work reports that employees who feel more included in workplace communication are almost five times more likely to demonstrate increased productivity.


Increased retention

Another Gallup study made a connection between low engagement and team performance and found that when engagement needs are not met, employee turnover is higher. The cost of replacing an employee can range from one-half to two times their annual salary. Losing good people also results in the loss of expertise and can have a negative effect on general morale.


Improved trust

Communication is a cornerstone for developing trust between employers and employees; 63% of employees and business leaders globally say trust must be earned. Trust is key to attracting top talent, with 74% of employees preferring to work for a company that’s viewed as trustworthy.


The 4 types of communication

Information flows in 4 directions: downward, upward, horizontally, and diagonally. The direction is usually determined by the size, nature, and structure of the organization.


1. Upward communication

Employees communicate with upper management to provide feedback, complaints, or suggestions. Upward communication is becoming increasingly popular because it encourages a participatory work environment.

Use upward communication to conduct employee satisfaction surveys with online survey tools like Survey Monkey. Retention and turnover surveys, for example, include questions regarding plans to stay with the organization for the near future or to leave. Based on the results, you can use this information to build a better workplace.


2. Downward communication

In downward communication, information and messages flow top-down through the organization’s hierarchical structure.

As an example of downward communication, An HR practitioner may send out an email explaining a new work policy, or a new training programme is communicated to the sales team by the HR department. 


3. Diagonal communication

Diagonal communication occurs between departments with people at different levels of the organization. This is a dialogue between employees of differing ranks and functions who are not in the same chain of command.

If you speak to the head of research and development about hiring a new employee for her team, that’s considered diagonal communication. Because a junior staff member can interact with a senior staff member from another department, diagonal communication is fast and effective.


4. Horizontal communication

This is when people of the same level in an organization communicate, usually to coordinate work between departments. This flow of communication is used to run departments when it’s essential to gather information across members of the same work group or same level in the organization.

If the HR manager meets with the accounting manager to do a budget review, that’s horizontal communication. When people at the same level communicate directly, this facilitates problem solving and enables information sharing across different work groups.

In the next section, we will unpack the different communication approaches and channels you can use to build an HR communication model canvas – a tool that will help you measure and evaluate your internal communication strategy and practices.



How to build an effective communication strategy with the HR CMC 

The HR communication model canvas (HR CMC), based on Alex Osterwalder’s Business Model Canvas, has been adjusted to meet the needs of internal communication experts. It’s designed to help you keep employees informed on organizational strategies and objectives, employee policies and plans, and achievements.

The HR CMC is a strategic communication tool that lets you visualize and assess your ideas and concepts. Because it’s a one-pager, it provides a quick overview of the communication model and does not include unnecessary details. It’s easy to refer to and understand. It’s also easier to edit and can be easily shared with employees and stakeholders.

When completing each element of the HR communication model canvas, you and your team will brainstorm and conduct research on each of these, using the results for each relevant section of the canvas.


Developing a comprehensive HR communication strategy


1. Define your employee segments

Employee segmentation enables you to identify different employee groups in the organization – based on similarities such as roles, geographical area, gender, age, behaviors, and interests – so you can design customized practices and policies based on the common characteristics and needs of each group to increase the relevance of your communication.

Employee segments will vary in different companies depending on the sector in which they operate, the competencies they require, and how they define employee success. 

Additionally, each employee has specific ambitions and drivers in the organization. Segmentation helps you to target individual goals and integrate them into your HR strategy. This includes all relevant stakeholder groups in the organization for which HR is (or should be) creating value.


2. Value proposition and communication goals

Defining the value proposition and communication goals starts with determining the full mix of benefits that it promises to deliver to all your internal customers. This requires you to think about the organizational strategy and the role of internal communication in helping to achieve that.

For each employee segment, you will have to come up with the main value proposition and goals.


Types of HR communication value propositions

  • Performance: Improving HR communication so that it’s faster, easily accessible 
  • Customization: Tailoring communication services to the specific needs of internal customer segments 
  • ‘Getting the job done: Creating value by enabling employees to get the job done better and more efficiently.
  • Convenience: Making things more convenient or easier to use can create substantial value for employees.


3. Define your HR communication channels

Choosing the right communication channels for your organization is key to keeping employees productive, engaged, and aligned with business goals. 

Today, digital communication channels – email, internal communication platforms, employee collaboration software, intranets, internal podcasts, internal company blogs – are the most popular in the workplace.

To determine which channels are most suitable for your different employee segments, think about what you’re communicating and in which direction the communication is flowing.

For example, upward communication is about keeping management aware of how employees feel about their jobs, policies and procedures, and the business. You could opt to use anonymous online employee satisfaction surveys or conduct pulse surveys, brief and regular sets of questions sent to employees.

Downward communication, such as instructions, policy statements, procedures, manuals, and company publications can be circulated via emails, newsletters, memos, handbooks and staff meetings. 


4. Determine your internal customer relationships 

What type of relationship does each of your internal customer segments expect from HR? You need to clarify the type of relationship you want to have with each employee segment.

Relationships are established and nurtured through your different communication channels.

What are employees expectations in terms of communication? We know that employees want different things at different stages in their working lives. You need to understand the perspectives of different employees and know what they value. It’s vital to create targeted, focused, and relevant messages for each segment of your audience.


 5. Define your HR communication activities 

Consider which are the best activities to deliver important messages to your internal customer. Key activities should focus on fulfilling the value proposition, reaching internal customer segments and maintaining internal customer relationships. 

Apple is famous for cloaking product launches in secrecy that creates media frenzies. The hype is unquestionably effective. Introducing a teaser campaign into your internal communications plan can be highly engaging and effective when it comes to employee buy-in.

Consider the power of the people when it comes to online reviews. If you’re launching a new policy or set of benefits, consider offering selected employees a ‘sneak preview’ and get them to create a review.

The human aspect always brings communication to life and makes it relatable. Whatever you’re communicating, try to focus on the impact it will have on the people it will affect, and what it means for them.

Introducing an element of gamification can generate lots of engagement. Nike’s Kobe 11 scavenger hunt saw 20 pairs of sneakers autographed by the NBA star Kobe Bryant hidden in 20 cities worldwide. Importing this type of concept into your internal communication plan as a team building exercise can get employees excited about solving clues and winning prizes. 


6. Determine the resources required

Determine what resources you require to best deliver your message. Engaging customers is a strength of marketing, so your marketing team may be able to support you in creating engagement programs in the workplace.

When it comes to workplace communication, technology can facilitate highly efficient and clear communication that happens through the best delivery method possible. Consider the mode by which your message will be clearest and most likely to be interpreted correctly.

Technology facilitates workplace communication, so consider what new digital communication tools you may need to invest in, such as onboarding centers or employee experience tools. 


7. Determine the communication costs

Determine the costs associated with HR communication strategy and create a budget. A properly defined internal communications budget helps turn communication flowing across the business into valuable and measurable business assets.

Costs to consider include software subscriptions, as well as the human capital and internal resources required to develop the internal communication strategy. 


8. Define the HR communication value drivers

Organizations rely on HR professionals to relay important information and policy changes to employees. Communicating effectively not only ensures that everyone is kept informed, but it also can help the business to remain compliant and avoid unnecessary challenges. Perhaps even more importantly, it leads to increased employee trust, engagement, and satisfaction.

Good communication can improve employee creativity by up to 93%, which can, in turn, contribute to increased levels of productivity. Employees who feel heard are 4.6 times more likely to be empowered to perform their best work, and a 5% increase in employee engagement can lead to a 3% jump in a company’s revenue. 

It’s important to also measure your HR communication efforts so that you can understand how effective they are and enable you to adjust where necessary. 


Here are frequently used internal communication metrics:

1. Employee engagement rates: The company intranet can help to measure employee engagement with key performance indicators (KPIs) such as readership, participation and social metrics like the number of likes, shares, and comments a piece of content generates. 

2. Open rates or Intranet read receipts: Read receipts on a company intranet measure whether an employee actually acknowledged receiving and reading important updates. 

3. Page visits and logins: Capture unique page views and other observable metrics for day-to-day optimization. 

4. Adoption rates for new apps: When introducing a new employee app, tracking the adoption rate is critical. 

5. Employee feedback: Encourage employees to ask questions and give their opinions about what is happening within the company. 

6. Employee turnover rates: Employees who feel engaged at work are not likely to leave their job. For this reason, an important internal communication KPI to measure is employee turnover rate.



Key takeaways

  • Why HR communication: Effective HR communication is a critical part of employee engagement, which in turn promotes better performance, employee retention and wellbeing.
  • The trust imperative: Internal communication has a powerful impact on trust. Employees are more likely to engage and contribute when there’s an open, trust0-driven organizational culture.
  • Retaining talented employees: The cost of replacing an employee can range from one-half to two times their annual salary. Losing good people also results in the loss of expertise and can have a negative effect on general morale.
  • Creating a communication model: The HR communication model canvas is designed to help you keep employees informed. It lets you visualize and assess your ideas and concepts and easily share them.


June 12, 2024
Middle managers are arguably the backbone of any organisation. But the job can be a tough one. Here’s how HR can help. Middle managers are working in increasingly hybrid workforces , often geographically dispersed and requiring more flexibility than ever before. Amid a cost-of-living crisis, social and political challenges , and the long-tail mental health impacts of the pandemic, employees are coming to work seeking support for personal issues from their managers. Middle managers are also expected to do more with less, such as boosting productivity in organisations battling employee shortages and wellbeing issues. It’s a lot to contend with on top of making it through their own workloads. The unrelenting pressure of working in middle management led Paul Farina towards unhealthy over-working habits . He spent a decade in the cosmetics and retail sectors in Australia and the UK, managing teams and clients across various time zones. Working around the clock was common. He would barely get home from a long day in the office when his boss would call, asking for a debrief from the day. Rather than speak up and admit it was too much, Farina handled the pressure by working harder and longer, and turned to alcohol to cope with the stress. “When you’re in middle management, you’ve always got a boss needing monthly and quarterly budgets to be hit, projects to be met by deadline and things to be completed within budget, and all that pressure gets funnelled down to you,” he says. “I needed to take those directives and deliver on them while simultaneously plugging gaps and vacancies, all the while toeing the company line even when things were less than perfect in the field.” This dynamic meant he was constantly looking for ways to appease others, often taking work off his team and doing it himself. “There’s an emotional side to working in middle management as well, which comes from this feeling of being emotionally isolated and not being able to share that with anyone. “You feel like you’re being held hostage by your staff as well because you don’t want to lose them, which leads to isolation. If I didn’t have a couple of buddies in the trenches with me that I could trust, I would have been in a lot of trouble. We’ve all got to pay the mortgage, and, at the time, I wasn’t in a situation to just up and quit.” Eventually, Farina did quit, navigating his way into a role where he now counsels others in middle management. Looking back, he admits he didn’t have the education or strategic thinking to deal with the pressure. “I had nothing in my toolkit at the time. I should have been more assertive, and I should have held senior staff coming at me with constant demands to account. I should have learned to say ‘no’. “I don’t recall saying ‘no’ to anything or anyone, which means I was constantly appeasing staff and external stakeholders.” He believes the pressure on middle managers was amplified during the pandemic years. “Budgets are down and organisational hierarchies have become even flatter. Middle managers are carrying a lot of that load. “When you get under the hood, most organisations have a lot fewer people in them than you might assume.” Middle managers are feeling the strain on their mental health The complex work of middle management is all taking a toll on this cohort’s mental health . Not surprisingly, more than half of middle managers (53 per cent) are feeling stressed or burned out and 46 per cent are experiencing anxiety, according to the Indeed 2023 Workplace Wellbeing Report . Middle managers also feel neglected and lack essential leadership, communication and people management skills, found research by the Australian Institute of Management and Monash University. It indicated that middle managers are therefore significantly underperforming despite their key role in corporate ranks. But this doesn’t necessarily reflect a lack of capability. Many haven’t been adequately trained to deal with these added pressures, or don’t have the bandwidth to respond appropriately to the competing pressures put upon them. “We need to acknowledge that individual contributors promoted to middle management don’t come automatically equipped with the management skills needed to thrive in their role.” – Kade Brown, Workforce Solutions Director, RMIT Online Reducing friction points for managers Bolstering middle managers’ capabilities needs to be a key priority for organisations. Effective middle managers are able to reduce friction points at work, accelerate action and help an organisation work towards its goals. The challenge of balancing the fiscal needs of a business, managing cost and maximising profits means there is a huge under-investment in leadership capabilities, says Lorraine Farah FCPHR, Director of Leaning Forward. She wants to see organisations drag middle managers out of the weeds of work where they are often overworked and under-resourced. “Senior leaders underestimate the impact their [managers] have throughout their organisation,” she says. “The shadow they cast by the behaviours they demonstrate impacts not only engagement, but, importantly, all aspects of delivery of the business outcomes.” Coupled with this, managers and leaders often deprioritise development and training in their already over-committed roles and seem unwilling to find time to upskill, she says. As well as time constraints, she lists three main issues holding middle managers back from utilising their full potential: A lack of commitment from leaders to prioritise managers’ development as a core capability. Structurally, the span of control of middle managers often sees them stretched too thin. They have too many direct reports, combined with complex processes, leaving them burnt out just trying to get the job done. Managers aren’t usually rewarded for being a good manager. It may be acknowledged, yet it’s not always encouraged nor rewarded in a way that delivering on business results is. Managers will focus on what is measured and rewarded, and make choices on which work to prioritise when pressed for time. Farah wants to see commitment at an executive level to consistent, non-negotiable leadership development for middle managers. For example, providing access to leadership development topics right in the moments they need it most – such as how to conduct performance reviews, manage conflict , create space for innovation, seek and provide feedback , etc., in addition to established leadership programs. This just-in-time training approach helps keep learning highly relevant for middle managers, so they are able to bake it into their workflow rather than viewing their upskilling as separate to their work or as an addition to their to-do list. Research from McKinsey & Company shows that companies that invest in their human capital yield more consistent earnings through times of crisis. In fact, organisations with effective middle managers in the top quartile produced up to 21 times greater total shareholder returns than others in lower quartiles, according to 11 measured management practices used to define an organisation’s health. “The correlation between trust and the relationship between employees and their direct manager is strong and leads to better outcomes,” says Farah. How technological development will impact middle managers While the role of middle managers will continue to evolve with technological advances, it’s unlikely the layer will disappear entirely, says executive coach Smita Das Jain. However, the specific responsibilities of middle managers will evolve alongside the adoption of technology as routine tasks and administrative duties are automated . “Organisations [should] stop and take stock, and adopt technology to automate many of the tasks middle managers perform, such as training, employee performance, generating reports and making decisions,” says Jain. This frees up time for middle managers to focus on higher-level strategic planning and decision-making, she says. Rethinking traditional managerial roles As organisations shift and become more complex, middle managers may become more vital than ever, says Murat Tarakci, Professor of Innovation Strategy at the Rotterdam School of Management, Erasmus University. He cites findings that attribute 22 to 30 per cent gains in productivity and innovation to effective middle management. In a separate academic paper he recently published, he illustrates the challenges middle managers face by quoting one middle manager at phone company Nokia admitting: “We knew the iPhone was coming out about a year in advance. We had pretty good specifications for it. The CEO forwarded the email to his subordinates, writing ‘Please take action on this’. Yet, middle managers folded, and opted to sugar-coat the stalled process, causing Nokia to lose the competitive battle for smartphones.” “Middle managers are constantly coping with, adapting to, or even resisting contradictory demands and pressures,” says Tarakci in his paper. “As new technologies emerge, rivals flood one’s turf and customer preferences reposition… these shifts require rapid and effective organisational responses to adapt to an ever-changing environment,” says Tarakci. While changes in the business landscape often necessitate extra support for middle managers, the simple elements of work can also create friction points. For example, an excessive number of direct reports can overwhelm managers, hindering their ability to provide adequate coaching and guidance, says Kade Brown, Workforce Solutions Director at RMIT Online. “Conversely, too few direct reports may indicate inefficiencies or questionable promotions, leading to underutilisation of managerial talent,” he says. Empowering managers to focus on the right tasks is critical, he says. This involves identifying and streamlining low-value bureaucratic activities, leveraging automation and outsourcing where applicable. “By reducing administrative burdens, middle managers can allocate more time and energy towards fostering a supportive environment, nurturing talent and addressing the needs of their teams,” says Brown. “We need to acknowledge that individual contributors promoted to middle management don’t come automatically equipped with the management skills needed to thrive in their role. They require intentional and targeted upskilling in three key areas: business acumen, structured problem-solving and people leadership.” As such, middle manager upskilling initiatives shouldn’t focus just on theory, but on embedded practice and behaviour change. “It’s imperative to design or procure upskilling solutions that enable managers to integrate new skills seamlessly into their current world of work,” says Brown. This strategic realignment enables managers to focus on driving impact and promoting a culture of engagement and growth within the organisation. “The pace of change, disruption and transformation in the world of work isn’t going to decelerate any time soon,” says Brown. To alleviate the cognitive load on middle managers, the best thing we can do is to equip them with the tools and skills they need to cope with this new reality. This article was first published in the April/May 2024 edition of HRM Magazine. Source: https://www.hrmonline.com.au/culture-leadership/how-can-organisations-support-middle-managers/
June 12, 2024
Introduction: What Is Executive Coaching? Executive coaching is a development process that involves a series of one-on-one interactions between a coach and a client , who is typically a manager or executive in an organization. The goal of executive coaching is to equip individuals with the knowledge and opportunities they need to develop themselves and improve their performance. Executive coaches work with clients to understand their current competencies , see how they’re perceived by others, and focus on identifying and clarifying current goals as well as the appropriate action steps. They provide a safe, structured, and trustworthy environment in which to offer support for the individual. Executive coaching is action-based , focusing on altering a client’s thinking and encouraging tangible work and behavior changes. It can be used at any stage of a leader or manager’s career to help maximize their potential . The process typically involves assessment, feedback and development, and planning and implementation stages . It can help improve a variety of areas, including time management, identifying priorities, driving strategy, maximizing critical thinking, and defining a powerful vision for the business . In Ontology of Value, we offer executive coaching and we believe that working with us will bring you hundredfold returns! Types of Executive Coaching. Executive coaching services come in various forms, each designed to address specific needs and situations. Here are some of the main types: Performance Coaching Services: This traditional form of coaching is often brought in by senior managers and HR to enhance the performance of individuals or teams. Executive Coaching Services: This type of coaching is specifically for top management, such as CEOs, CFOs, and Presidents . It focuses on updating their skillsets in specific areas that can have a long-term impact on the organization. Leadership Coaching Services: Leadership coaches work with individuals to improve their ability to lead and manage others effectively . Career Coaching Services: Career coaches help individuals identify their passions, strengths, and limitations , and then map out a strategy for a successful career change or advancement. First 100-Days Coaching Services: This type of coaching is designed to support leaders in their first 100 days in a new role , helping them to navigate the transition and establish effective leadership practices. Small Group Coaching Services: This form of coaching involves working with small groups to enhance team performance and dynamics. Large Group Coaching Services: Large group coaching is used to address issues and enhance performance at a larger scale within the organization . Strategic Coaching Services: Strategic coaches work with top executives in defining the long-term direction and putting together a long-term strategic plan . Therapeutic/Emotionally Curative Coaching Services: This type of coaching focuses on addressing emotional challenges that may be impacting an executive’s performance. Integrated Coaching Services: Integrated coaching embeds coaching sessions into a leadership development program , reaffirming and reinforcing lessons learned in leadership training. Team Coaching Services: Team coaching focuses on improving the performance and dynamics of a team within the organization. Virtual Coaching Services: Virtual coaching is conducted online , providing flexibility and accessibility for the coachee. Each type of executive coaching has its unique benefits and is used based on the specific needs and goals of the individual or team. How To Find an Excellent Executive Coach? Don’t look at the pricing but at the experience and testimonials. Finding an excellent executive coach involves several steps and considerations. Here are some key points to guide you through the process: Understand the Coach’s Niche and Area of Expertise: It’s important to ensure that the coach has expertise in your industry and understands the unique challenges you face . A coach who specializes in your field will be more equipped to provide relevant advice and strategies. Check the Coach’s Experience and Credentials: Look at the coach’s background , their coaching experience, and their success stories. Check their credentials and whether they have kept their knowledge up to date. Consider the Coach’s Approach and Style: Every coach has a unique style and approach to coaching . Some may be more directive, providing specific advice and strategies, while others may be more facilitative, helping you to find your own solutions. It’s important to find a coach whose style aligns with your needs and preferences. Look for Key Qualities: Good executive coaches possess certain qualities such as emotional intelligence, excellent communication skills, professionalism, and a personalized approach . They should be good listeners, able to provide constructive feedback, and committed to helping you achieve your goals. Ask for Recommendations: You can ask your trusted colleagues and peers for recommendations . They may have worked with a coach in the past and can provide valuable insights. Schedule a Chemistry Session: Before deciding on a coach, it’s a good idea to have a “chemistry session” or initial consultation . This will give you a chance to see if you feel comfortable with the coach and if their approach aligns with your needs. Check for Accreditation: Ensure the coach is accredited by a recognized body . This ensures they have met certain standards of competence and professionalism. Consider the Coach’s Commitment to Continuous Learning: The best coaches are those who are committed to their own continuous learning and development . They stay on top of the latest trends and best practices in their field. Evaluate the Coach’s Success Stories: L ook at the coach’s past success stories and testimonials . This can give you an idea of their effectiveness and the results they have helped others achieve. Ensure Confidentiality: Confidentiality is crucial in a coaching relationship . Make sure the coach has a clear confidentiality policy. Remember, the best coach for you is one who understands your unique needs, challenges, and goals , and who can provide the support and guidance you need to achieve them. Examples of Famous People Who Work With Executive Coaches. Several famous individuals across various fields have worked with executive coaches to enhance their skills, leadership abilities, and overall performance. Here are some examples: Eric Schmidt, Former Google CEO, was coached by Bill Campbell . Bill Gates, Founder of Microsoft, also received coaching from Bill Campbell . Oprah Winfrey, renowned media executive and talk show host, has employed the help of a coach . Richard Branson, Founder of Virgin Group, was coached by Mark C. Thompson . Bill Clinton, Former US President, was coached by Anthony Robbins . Brian C. Cornell, CEO of Target Corp., was coached by Marshall Goldsmith . Marc Benioff, Founder & CEO of Salesforce, has also worked with an executive coach . Steve Jobs, Co-founder and CEO of Apple, had a coach during his tenure . Sheryl Sandberg, COO of Facebook, has had business coaching . Jeff Bezos, Founder of Amazon, has also worked with a coach . Barack Obama, Former US President, worked with John Mattone, one of the top executive coaches in the world . These individuals recognized the value of executive coaching services in their personal and professional development, demonstrating that even those at the top of their fields can benefit from the guidance and insight provided by a skilled coach. Source: https://ontologyofvalue.com/unlocking-leadership-excellence-the-power-of-executive-coaching-2/